Thank you for reading this post, don't forget to subscribe!
Young models and emerging fashion creatives have been encouraged to embrace cultural fashion and artistic expression as pathways to broader career opportunities in the creative industry.
The charge was given during the maiden edition of Itansan ArtFest 2026 held on Saturday at the Adeline Hall of Lead City University, Ibadan, where organisers highlighted the role of fashion, performance, and cultural storytelling in empowering youths and creating sustainable careers.
The festival, themed “Beacon of the Ancestors,” featured colourful fashion parades, cultural displays, theatre performances, exhibitions, workshops, and stage presentations that showcased African heritage and creativity.
Speaking at the event, the convener, Adekunle Elizabeth Adewunmi, popularly known as Adewunmi Itansan, said the initiative was designed not only to preserve cultural identity but also to create platforms where young talents could thrive professionally.
According to her, many young creatives, especially models and performers, often struggle to access opportunities capable of projecting them beyond local spaces despite their talents and creativity.
She explained that Itansan ArtFest was created to bridge that gap by exposing participants to industry stakeholders, cultural entrepreneurs, curators, and audiences who appreciate African-inspired creativity.
“We wanted to create a platform where young people can showcase their creativity confidently while remaining connected to their roots. Fashion, modelling, theatre, and art are not just forms of entertainment; they are career opportunities and tools for cultural preservation,” she said.
Adewunmi noted that the festival provided young models with the opportunity to participate in professionally coordinated fashion showcases inspired by African traditions, fabrics, and storytelling.
She added that beyond the runway, participants were exposed to networking opportunities, mentorship, and creative collaborations capable of opening doors within the fashion and entertainment industries.
According to her, many youths have talent but lack platforms that can give them visibility and professional direction.
“We are building a generation of creatives who understand that culture can also create jobs, build brands, and open international opportunities,” she added.
The convener further stressed the need for young people to see cultural fashion and artistic expression as viable economic ventures capable of contributing to personal growth and national development.
Some of the participants who spoke during the event described the festival as an eye-opening experience that allowed them to gain confidence, showcase their skills, and connect with professionals within the creative space.
The event also featured the launch of the cultural book Emissaries of the Gods (Iko Orisa), cultural workshops, trade exhibitions, and theatrical performances aimed at promoting indigenous heritage among younger generations.
Among dignitaries present at the festival were the Osun State Commissioner for Culture and Tourism, Ojo Abiodun; the Oyo State Commissioner for Culture and Tourism, Wasiu Olatunbosun; Rashidat Olayinka Ladoja; renowned artist and curator, Tunde Odunlade; and Adekunle Alonge.
The names of the young models that made their debut at the fashion parade show at the event are as follows, Olaleye Adeola, Wusu Mccarthy and Mckenzie, Oguntola Diamond, Adekunle Adewale.