We’re a Georgia-based company. That’s going to be certainly our starting point. I don’t see us having the wherewithal to understand every nuance in every other state. I think there will be energy directed at the federal level. If you go back historically, federal oversight of changing the voting processes in the states has been an important process to make sure that things move forward, not backward.
Do you see a double standard between the way in which companies are engaging with the issue of voting rights and how they’ve engaged with other issues, be it L.G.B.T. bills or climate change, or immigration, in the past?
It’s not that the corporate community was not involved. We were perhaps not as public as some people wish we had been, or perhaps would have made more difference.
You’ve got this tension of getting companies involved — the tension of dragging, or having companies pulled, into politics. When do I get involved? You can’t possibly be involved in every issue. So getting clear on what are the most important things to your company is what we go back to.
We’re very clear on the importance of diversity and inclusion to the Coca-Cola Company, which aspires to be a brand for everyone, and particularly in the South, given its history. We stand for diversity and inclusion in Georgia above all else, and that’s why we came to the table on this issue. We tried to affect change. It didn’t work. But we have not given up by any stretch of the imagination.
You had lots of senior roles before becoming C.E.O. What is the biggest difference as C.E.O.?
When you become C.E.O. you think you’ve got this organizational pyramid and you’ve come at the apex, and now everyone works for you. But then you find out there’s another pyramid, but it’s upside down, and you’re the one person at the bottom.
There’s a huge number of stakeholders who want to tell you what to do, and many of them don’t work in the business. So you deal with the board, the media, the investors, the analysts, the NGOs, the government. You have this whole galaxy of people you need to deal with in a way that was never true for any of the other jobs. If you haven’t gotten really clear on what are the few things that I want to tell people about and prioritize things this, it can be quite destabilizing.